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A Great Electronic Product Demands Great Assembly Manufacturing

Posted by Matthew Turpin on Tue, May 12, 2015 @ 06:00 PM

freight-routing-optionsThere are more electronic devices entering the market today than at any other time in history.  With the current boom in global manufacturing and shipping, companies all around the globe are jumping into the electronics game.  Regional companies are now looking to go global, as well, with low-cost overseas brands looking to carve a niche for themselves.

This means that if your company wants to be part of this booming market, you need to stand out from the crowd.  At this point, cheap electronics are ubiquitous and widely-derided.  People want to purchase gadgets that are reliable, and a large majority of consumers are now doing plenty of online research before making purchases.

Basically, lowest-bidder assembly manufacturing simply can't cut it in today's market.    You need an assembly manufacturing service that can create the products that people actually want to buy.

Four Ways Superior Electronics Manufacturing Creates Superior Products

1 - Refined Designs

There are plenty of factories -especially overseas- which simply churn out products based on the schematics you provide, and that's it.  What you submit is what you get.

The issue here is that when you're working with the newest in manufacturing technologies, the schematics can often be redesigned or revised to take advantage of those technologies.  An assembly partner with design services can take a good design and make it better, using fewer or smaller components.

2 - Software Services

These days, there's basically no such thing as an electronic device that doesn't have onboard software running it.  This is something that's often overlooked, especially by companies looking for the cheapest possible solution for manufacturing.  

They use assembly services that merely build the hardware, then have to find third-party solutions for creating the software.

However, this is inefficient and greatly increases the chances of having buggy software onboard.  Bad software can quickly ruin the usability of otherwise good hardware.  So, it makes a lot more sense to find an electronics partner who will handle the software in-house, allowing software and hardware designers to share information and build better products.

3 - Extensive Prototypingamerican-pcb-assembly

Prototyping, of course, is always needed to ensure that your schematics can result in a working product.  However, in today's market, it's a bit more complicated than that.  Most consumers now want a range of options in their devices, such as different sizes and colors.  One-size-fits-all options rarely gain traction.

So prototyping becomes doubly important.  It doesn't just ensure that your product works.  It allows you to experiment with form factors and layouts, ultimately creating a range of product variations based on the same underlying technology.  

4 - Post-Sale Support

No electronic device run, even from the best of global manufacturers, will be 100% free of defect.  There will always be issues coming up in the weeks and months after release, and your customers will want proper support.

In fact, research has found that post-sale support has a higher impact on consumer perceptions and loyalty than the initial purchase experience.  It's counter-intuitive, but a customer who has a problem with a product and then receives excellent service will have better brand loyalty than a problem-free customer.  Why?  Because you've demonstrated your loyalty to them.

So, partnering with an assembly manufacturer who also offers post-sale support and repair services is an excellent long-term investment in your product.

ZenTech can bring you the best in modern manufacturing, right here in America, with all the services your customers want.  Contact us today for more information

Electronic Interconnect Cabling Whitepaper from Zentech

Topics: assembly manufacturing, electronic assembly