Often times we only view sales and marketing as a way to generate customers. I would argue that the same marketing principles and tools can be utilized internally; improving employee retention and generating more quality job candidates. We’ve sold our customers on our brand, services and products but have we sold our current and future employees?
The catalyst for my ideas came from HubSpot’s Inbound Methodology which describes marketing as more like a magnet and less like a bullhorn. Inbound Marketing is about “attracting customers by creating valuable content and experiences tailored to them.”
Generate Employees that Stay
Think about the marketing activities we conduct to attract customers. Consider how these activities can be modified to attract our employees, creating loyalty, stronger work ethic and buy-in.
The HubSpot Attract Stage of Inbound Methodology: “drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.”
Translated: “Engaging our employees with valuable communication and activities that establish us as an elite employer for whom they are proud to work for.”