Have you ever stopped to consider just how many choices consumers have in the market today?
The overseas production boom of the last decades made the manufacturing market boom, with engineering manufacturing companies springing up globally and massively bumping up worldwide production rates. However, along with this the Internet played a huge part. Now, anyone anywhere in the world can order just about anything from anywhere else in the world and have it delivered to their door within a day or two.
This creates a problem for buyers. On one hand, this booming market means that there is plenty of opportunity out there for anyone who wants to try their hand at the electronics biz. On the other, that means there's also even more competition out there as well. Your market base just expanded to include the world, and so did your competition base.
With information on products also flowing freely around the Internet, with people instantly telling each other if a hot new product has big problems, you get egg on your face within mere days of a product's launch, rather than only after weeks or months. You can't even necessarily trust on a big initial sales boom, if word of a product design problems get out fast enough.
It is, in short, no longer sufficient to provide a cheap, mediocre product unless “customer
satisfaction” is towards the bottom of your list of priorities. You might be able to carve out a niche by specifically making low build quality and resulting low prices part of the sales pitch (See: IKEA), but generally speaking, if you want a hit product, it needs to be a good product.
And for a good product, you need to look for engineering manufacturing companies who can provide it.
Good Production Processes Put Good Products on Shelves
There are a lot of ways you can go wrong through the wrong engineering manufacturing companies. A lot of them, especially foreign outfits, have manufacturing plants that aren't up to current standards. Electronics manufacturing is a constantly-evolving field, and from time to time, a company needs to invest in new equipment to ensure they can continue to produce products which are up to current market standards.
Supply chain management is another of the most important elements in quality engineering manufacturing companies, and it's something many people don't even consider. However, counterfeit components are increasingly slipping into the supply chain. Without a manufacturer who has a strong grasp on supply chain management, like contaminants
sneaking into a batch of medicines, a counterfeit batch of components can ruin an entire production run. (Or, worse, not get noticed until your product gets released and starts mysteriously failing a week later.)
You need this level of quality and precision for a smooth product introduction. The first days to market are the most important, of course, when you're likely to move the most products and hope word of mouth picks up. You want that word of mouth to be good word of mouth!
However, post-sale support is also part of the sales cycle, and good customer interactions can also lead to good word of mouth.
So, consider also engineering manufacturing companies that offer post-sale support with fulfillment services as well. After all, what better place for your customers to call for their tech support than the very same facility that put their product together in the first place? It's putting your post-sale into the hands of the people who can do it the most accurately and efficiently and that also smooths the release process. Plus, you better serve your customers' needs at the same time by making any post-sale problems (and they areinevitable) as hassle-free as you can.
In short, the best way to release a hit product today is to release a good product. Finding the right partner company to manufacture your devices is the best way to ensure the quality work you need.