In this last leg of our blog-journey together, I want to share the final key points I learned from our VP of Sales/Marketing, John Vaughan, while we were on a long sales/road trip together. As referenced in the two previous posts, John shared 3 key differentiators with me that consistently sets Zentech apart from other Contract Manufacturers. Previously, I've already covered the importance of high levels of certification and training as well as the significance of having the best equipment and tool sets. I must admit, however, that those were relatively easy to learn, digest and write about compared to the complex subject of Process Controls and Pride of Ownership. In fact, I found the need to reach out to our VP of Operations, Charles Roper, to get a closer look “under the hood” and further understand the meaning and implications of these challenging topics.

Sometimes, it just makes sense to keep your business under one roof.

Demand is higher for electronics today than ever before, and at the same time, electronics manufacturing requires ever-greater levels of skill and precision to deliver top-quality products.  Older methods of outsourcing different aspects of production are having trouble keeping up with this, as the layers of sub-contractors often cannot coordinate sufficiently well to produce a truly high-quality end product.

Anyone trying to bring a new piece of electronics to market faces a major balancing act between trying to arrive at-market before the current generation of technology becomes last-gen, while still giving the product enough care and polish to appeal to buyers.  The ever-speeding rate of new tech introduction has only made this harder, and we see the result all the time in stores and at trade shows:  Half-baked products either rushed to market without proper testing, or being held back by design decisions that have already become antiquated.

The market for consumer electronics is constantly changing, as well as constantly looking for the next-best-thing on the horizon.  In certain ways, this makes it easier for companies looking to enter these markets to find an entry point.  All the prognostication usually lays out very good ideas for introducing new products, and what features will be expected.

So if you're looking for markets to focus on for an upcoming product, these would all be good bets to target.